From Entrepreneur: Billboards aren’t just background on road trips. Cracker Barrel, a popular Southern-style restaurant, has mastered the art of converting outdoor advertisements into indoor customers. Cracker Barrel spends 49 percent of its total advertising budget on outdoor ads, per eMarketer. The brand carefully places its restaurants near exits and interstates
COA is happy to announce the installation of new bus benches in the Town of Wasaga Beach. COA has installed our Avenue bench at 38 locations throughout the town. All benches and concrete pads meet accessibility requirements. If you are interested in adverting on one of our benches please contact
Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector this year will exceed $8 billion in ad spending, according to the Outdoor Advertising Association of America. In many
The Unst Bus Shelter, also known as Bobby’s Bus Shelter is a bus shelter at a bus stop near the village of Baltasound on the isle of Unst, Shetland, Scotland. The name “Bobby’s Bus Shelter” honors Bobby Macaulay, a child who used to cycle to the shelter in the morning
From Quinte News: In an ongoing effort to go green, Prince Edward County is getting recycling bins for their village main streets. Councillors at Shire Hall on Thursday afternoon approved a report brought forward by Outdoor Facilities Supervisor Tanya Delaney. The program would supplement the current curbside garbage system
“Modesto leaders have dodged a public relations bullet, thanks to a large out-of state company’s willingness to play ball. Instead of muscling United Cerebral Palsy of Stanislaus County out if its long-term bus bench contract with the City, Florida-based Creative Outdoor Advertising will partner with UCP and share proceeds.
COA’s newest bus shelter in the Town of Bradford was met with excitement by nearby apartment residents. The apartment residents, who are mostly seniors, use transit services frequently and are very happy to see the new bus shelter outside their front door. “One of the residents who lives in the
COA is pleased to announce that we have been awarded a Corporate Partnership Award by the Boys & Girls Clubs of the Suncoast. The Boys & Girls Club of the Suncoast works to save and change the lives of children and teens, by providing them with a safe, positive and
Creative Outdoor Advertising recently completed the installation of new Bus Shelters in the City of Daytona Beach. These V-Box ad shelters are double sided and provide greater exposure and visibility for you ad. This is an excellent way to showcase your business at a larger scale. If you are interested
Out-of-home advertising, also known as outdoor media, is tailored to consumers “on the go” as they travel and move through public spaces. Historically OOH has been difficult to measure, with planners and brands lacking sufficient data to build effective insights on audience. In recent years, however, OOH has seen a
